Sophie *******
Description
My ethics
• Be truthful, honest, open
• Work hard, exceed goals, make a difference
• Challenge myself, challenge others
• Eat well, live well
• Smile, laugh, be positive
• Live dreams, face fears
Personal profile
An experienced and results-focused copywriter, brand ambassador and marketer who strives to exceed expectations demonstrated through enthusiasm, creativity and determination to achieve the best possible.
Educated to university degree level with considerable commercial experience gained in B2C and B2B copywriting, branding, marketing and events from within the arts and entertainment environment, food and beverage industry and software sector.
Personal skills
• Solid experience of copywriting, branding, marketing strategy, event management, PR, design and digital engagement with particular focus within the food & beverage industry
• Creative outlook, keen eye for detail and self-motivated with an efficient methodical approach
• Good knowledge of Adobe Creative Suite
• High degree of enthusiasm and initiative; independently and within a team
• Solid communication, analytical and negotiating skills
• Demonstrable experience of working within a busy, customer focused environment
• Ability to prioritise and work under pressure in order to meet tight deadlines
• Sales driven with a confident and outgoing personality
Languages
• English (mother tongue)
• Swiss German (well spoken)
• German (well spoken)
• Spanish (learning)
Interests / Hobbies
• Triathlon, open water swimming, Stand Up Paddle Boarding, yoga, arts, design, exploring the world, culture, learning, socialising, cooking and eating, languages, health & nutrition
Experience
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Self-employed04/15 - presentMarketing Consultant
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The Royal Albert Hall06/11 - 04/15Marketing Executive
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• Responsible for all copywriting, branding, social media, marketing, advertising and promotional materials for food & beverage
• Content writing for newsletters, daily html communications, external/internal guides, blog, magazine incentives and competitions, website and social media engagement
• Writing and executing briefs with design agencies
• Managing and implementing design and content of two monthly newsletters (Food & Beverage and Hospitality) with an emphasis on recipe/ cocktail of the month, ‘eat in season’ sections
• Planning and executing food photo shoots and working closely with chefs on food styling
• Menu writing; working closely with chefs to emphasise provenance on menus and through marketing materials
• Managing key brand partner, client and supplier relationships to encourage higher revenue streams and negotiate better rates (current relationships include Cirque du Soleil, Financial Times, Eurostar Metropolitan and Square Meal)
• Coordinating marketing plan for new £1m restaurant refurbishment including defining initial concepts, briefing designers, establishing budgets and implementing at launch phase
• Coordinating and executing comprehensive overall annual marketing plan and strategy for food and beverage (for 14 bars and 6 dining spaces) as well as specific marketing plans in relation to our sponsor projects (including Moët & Chandon, Häagen-Dazs, Cloudy Bay, Aspall Cyder, Asahi, Berry Bros. & Rudd, Cadbury)
• Project managing design and development of new e-commerce website for VIP clients including proposal, development and implementation -
Bottomline Technologies02/09 - 05/11Marketing and Events Manager
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• Copywriting and messaging for all campaigns surrounding the event schedule in EMEA working closely with product, pre-sales and sales teams to achieve this
• Managing complete campaign process including establishing target data, determining messaging, directing telemarketing schedules and executing post campaign analysis
• Managing briefs with external designers keeping in-line with brand guidelines and within budget
• Proof reading and monthly marketing presentations
• Managing and executing all company events for Europe and Asia including seminars, conferences, breakfast meetings, annual conference, online seminars
• Other responsibilities include budget management, marketing assistant schedule management, lead conversions, compiling reports and analysis of marketing figures for executive board meetings
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Contact Candidate
To contact this candidate email sophieroyaaghdami@gmail.com